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BOOK SUMMARY :

The author uses themes of language and gender media and identity and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternativesthe author uses themes of language and gender media and identity and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first get this from a library the language of cosmetics advertising helen ringrow this book offers a cross cultural comparison of french and british cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in french and xi l ist of f igures fig 31 the problem solution pattern 34 fig 32 a proposed problem solution pattern for cosmetics advertising discourse 37 fig 33 worked example of aussie lusciously light 3 minutethe author uses themes of language and gender media and identity and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives

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